.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise label has onboarded Indian cricketer KL Rahul as a company ambassador and also a real estate investor in the business, it showed ETRetail.Without making known the exact portion of concern the cricketer has actually taken, the business stated it is a considerable and also calculated investment.This collaboration aims to leverage KL's great appeal, especially one of youth and physical fitness enthusiasts, to broaden Boldfit's dip low compertition markets and also demographics throughout India.Sharing about the company's development programs, Pallav Bihani, creator as well as chief executive officer of the business said, "Our company are going all-in on increasing our activewear and footwear groups, which are set to redefine the fitness market. These sections are our potential growth engines." Currently, physical fitness and also yoga add-ons steer the majority of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C company attained an earnings of Rs 73 crore. Along with strategic efforts and also this relationship, the brand name targets to get to a revenue of Rs 500 crore through FY26. Founded in 2018, it currently provides over 1 crore customers every year and intends to broaden this range to 5 crore through this relationship. Also, it is boosting its own supply establishment structure to guarantee quick shipment as well as constant item availability.Looking ahead, the D2C start-up counts on a spurt in on-line web traffic, social media sites involvement, and also greater sales throughout our crown jewel categories.
Released On Aug 1, 2024 at 10:46 PM IST.
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