.Rep ImageNew Delhi: FMCG firm GRM Overseas has gotten a 44 per cent equity risk via main infusion and subsequent buyouts in Swmabhan Business, the moms and dad provider of Virat Kohli-backed, Anger Coffee, the business said in a BSE submitting on Wednesday." This critical expenditure in Rage Coffee aligns perfectly with our vision to steer growth in digital-first, health-focused, as well as way of living brands. We see enormous ability in expanding Rage Coffee's visibility in the domestic market and leveraging harmonies along with our well-known export markets. Coffee as a product group lines up effectively with our international growth strategy, and also our experts are actually delighted to blend our deeper business know-how and also distribution functionalities along with Rage Coffee's powerful offerings. We target to elevate this company to brand-new elevations in India and around the world," said Atul Garg, MD, GRM Overseas.Rage coffee markets online as well as also possesses presence around 1,000 HoReCa outlets as well as 5,000 plus general exchange as well as contemporary trade stores.Recently, the company broadened in to the out-of-home coffee market by setting up bean-to-cup vending machines in offices and also opening cafes.For FY24, Squall Coffee's unaudited turnover stood at Rs 24.9 crore marginally up from Rs 23.9 crore in FY23.Founded in 1974, GRM has a diversified product portfolio featuring rice, seasonings, and other food with existence in both the domestic and also international markets.
Posted On Aug 28, 2024 at 02:44 PM IST.
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